From Dublin Chess Club Secretary Jonathan O'Connor: "I'm amazed that you missed the new business model FIDE have cooked up. Being the world chess federation, they have always had a monopoly on mating. In a remarkable effort at improving their finances and taking advantage of their traditional strengths, FIDE have gone into match making. The first couple to tie the knot are Ireland's Mark Heidenfeld and Kalmykia's Dzhirgal (Dzhiga to her friends) Ulyumdzhieva. Kirsan brought the happy couple together in 1998, and they finally married in Dublin on September 8. We all wish them long life and happiness together. Further details and a photo of the bride and groom with some friends can be found here: http://www.fide.com"
Of course FIDE has been in the matchmaking business for decades unofficially, the Olympiads in particular. There are so many chess couples the main point of interest has been trying to determining the highest rated one. Of course many of them don't last long.